Predictably Irrational
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is a groundbreaking exploration of why we often make illogical choices—even when we think we're being perfectly rational. With wit and insight, Ariely, a behavioral economist, reveals how our decisions are influenced by invisible forces like social norms, expectations, emotions, and relativity.
This 304-page hardcover dives into questions like:
- Why do we overpay, underestimate, and procrastinate?
- How does the price of a placebo affect its effectiveness?
- Why are we more honest when we sign at the top of a form?
Through clever experiments and real-world examples, Ariely shows that our irrational behaviors are not random—they’re predictable, and understanding them can help us make better choices in life, business, and relationships.
Perfect for fans of psychology, economics, and decision-making, Predictably Irrational is both entertaining and enlightening—a must-read for anyone curious about the quirks of the human mind.
- In Stock Out of Stock
- Harper
- 9780061353239
- January 31, 2008
- Actual Photo
- 304
- L 23.6cm x W 16.5cm x H 3.0cm
Book Condition Notes
New: A brand-new, unused, unread copy in perfect condition.
Like New: A copy that looks unread and in perfect condition. Dust jacket is intact, with no nicks or tears. The spine has no signs of creasing. Pages are clean and are do not have any notes or folds of any kind. May have a remainder mark. (usually black or red in colour and is usually a dot or line on the bottom of the book on the page edges).
Very Good: A copy that has been read but is in great condition. May have slight cosmetic defects such as marks, wears, cuts, bends and crushes on the cover, pages, spine and dust jacket if applicable. Pages and dust cover (if applicable) are intact and do not have any notes or highlighting. The spine remains undamaged. May have a remainder mark (usually black or red in colour and is usually a dot or line on the bottom of the book on the page edges).
Good: A copy that has been read but in clean condition. The spine, cover, pages and dust jacket (if applicable) may show signs of wear such as marks, wears, cuts, bends and crushes. Pages and dust cover (if applicable) are intact and do not have any notes or highlighting. May have a remainder mark (usually black or red in colour and is usually a dot or line on the bottom of the book on the page edges).
Acceptable: All pages are intact; the cover is intact. The spine, cover, pages and dust jacket (if applicable) may show signs of considerable wear such as marks, wears, cuts, bends and crushes. Pages can include limited notes in pen or in highlighter, but the notes do not obscure the text. May have a remainder mark (usually black or red in colour and is usually a dot or line on the bottom of the book on the page edges).