Building a StoryBrand
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
- The seven universal story points all humans respond to;
- The real reason customers make purchases;
- How to simplify a brand message so people understand it; and
- How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
- In Stock Out of Stock
- HarperCollins Leadership
- 9780718033323
- October 10, 2017
- Stock Photo
- 240
- L 22.1cm x W 14.8cm x H 2.3cm
Book Condition Notes
New: A brand-new, unused, unread copy in perfect condition.
Like New: A copy that looks unread and in perfect condition. Dust jacket is intact, with no nicks or tears. The spine has no signs of creasing. Pages are clean and are do not have any notes or folds of any kind. May have a remainder mark. (usually black or red in colour and is usually a dot or line on the bottom of the book on the page edges).
Very Good: A copy that has been read but is in great condition. May have slight cosmetic defects such as marks, wears, cuts, bends and crushes on the cover, pages, spine and dust jacket if applicable. Pages and dust cover (if applicable) are intact and do not have any notes or highlighting. The spine remains undamaged. May have a remainder mark (usually black or red in colour and is usually a dot or line on the bottom of the book on the page edges).
Good: A copy that has been read but in clean condition. The spine, cover, pages and dust jacket (if applicable) may show signs of wear such as marks, wears, cuts, bends and crushes. Pages and dust cover (if applicable) are intact and do not have any notes or highlighting. May have a remainder mark (usually black or red in colour and is usually a dot or line on the bottom of the book on the page edges).
Acceptable: All pages are intact; the cover is intact. The spine, cover, pages and dust jacket (if applicable) may show signs of considerable wear such as marks, wears, cuts, bends and crushes. Pages can include limited notes in pen or in highlighter, but the notes do not obscure the text. May have a remainder mark (usually black or red in colour and is usually a dot or line on the bottom of the book on the page edges).